When you’ve reached the point where you are ready to take your business to the next level, your biggest goal is likely tied to growth. To achieve this goal, you’ll need to acquire new customers. But, how do you get there? Countless articles, books, and speaking engagements focus on growing your business, which complicates and overwhelms your strategy.

In this blog, we’ll remove some of the frustration by distilling four tried-and-true technology solutions that create a growth strategy that meets your needs. Read on for these ideas that can be implemented right away.

1.    Smarter lead engagement

Technology has given the gift of being able to engage with customers and leads in more meaningful and results-driven ways. From LinkedIn to Facebook, you can reach potential clients on a personal level, and with the most up-to-date information. An efficient growth strategy requires razor-sharp targeting, and social platforms can connect you with specific demographics quickly. Posting how-to videos, answering product questions, and keeping customers abreast of new offerings provide engagement that will keep you top of mind and build trust. Our expertise in software development can help you create Web 2.0 strategies that will allow you to leverage social technologies and user-generated content to accelerate growth.

2.    Improved accessibility via the cloud

The cloud has opened up a whole new world of accessibility and convenience, not to mention peace of mind. This technology allows you and your employees to access almost every part of your business from anywhere. This access creates opportunities for both virtual and hybrid work models, increasing cost-effectiveness and productivity. Another benefit of cloud technology is the ability to back up critical data to avoid costly security and data loss issues. Since the cloud is scalable and customizable, you can save money by freeing yourself from traditional models of scaling. Our CIO services can help you select vendors that can assist in growth.

3.    Better customer service with automation

Automation tools can make everything from invoicing to customer service simpler and more efficient. For example, chatbots are useful for providing customer service that keeps people coming back. Just plug one into your website, and it can assist with many customer service needs quickly and effectively. You can even direct customers and leads to members of your team who can help them solve more specific problems. Directing leads to the proper sources enables better tracking and follow-up so you can increase sales and growth. Our IT support services offer numerous opportunities for vendor communication and coordination, plus application software support.   

4.    Tighter security that handles growth

Most of us have embraced the idea that IT security is crucial, but have you considered its changing needs as your business grows? Taking on new clients and customers means your IT needs will change, too. Is your network ready for this growth? With so many threats out there, you need to be sure that your team has the tools to keep your business secure. These threats include the external threats of malware and cybercrime as well as internal ones such as hardware failure. Your IT security needs should be a top priority especially if you conduct business in a hybrid or remote work environment. Keep your growing business safe with our expertise in forensics and IT systems security.

As you integrate new technologies into your business, be sure to partner with a quality IT service provider that is committed to assisting you in your growth journey. As a solutions-driven enterprise based in the DC area, we’re ready to answer your questions and help you meet your growth goals.