Technology

How to Bring Together Email, Facebook and LinkedIn in a Web 2.0 Marketing Campaign

These days, social and collaborative Web 2.0 applications are on most companies’ must-have lists. Building tools that allow your customers and clients to participate in the process of learning about your offerings, and to share their experiences in using your products and services, is an expectation, not a nice-to-have. Partnering with an experienced IT service provider that […]

Development

3 Digital Transformation Trends CIOs Should Follow

CIOs across all industries face multiple threats today in the form of inflation effects, a potential recession, and the emergence of generative AI technologies.  In the face of these threats, leaders should introduce initiatives that produce cost savings, reduce risk, and create efficiencies to leverage the benefits of digital transformation. Let us look at three […]

Development

Building an Effective Landing Page for Your Mobile and Web 2.0 Solutions

Think about all the work that goes into driving traffic to your website.  From Web 2.0 strategies to mobile interactions, a huge part of your efforts involve generating website traffic to drive your company’s products and services.  But if you send traffic to your home page, basically you are throwing leads away.  A much more […]

Technology

Should You Replace or Maintain Your Legacy System?

As CIO, eventually you will face the decision of whether to replace or maintain your legacy system. Outdated hardware, rising security threats, and digital transformation goals might propel you toward a replacement. On the other hand, proven reliability and ROI issues may make maintaining your current system the better option. Not wanting to stifle innovation […]